Creative Writer for Advertising

Today Ryan came to talk to the Kahikatea Syndicate about his job as a creative writer for t.v. advertising. He discussed the purpose of t.v. advertising and the ways advertisers try to get the message across to consumers. He showed us the successful advertisement he made for Kent County Council to get the message across not to drink and drive. You can see the advertisement on www.kentroadsafety.info
He showed us the process of how the ad was made - first with the storyboard with images for each shot, the mimes of the actor and then the filming and editing. He discussed why the ad was silent. In the Kent area five people usually die over the Christmas period from drinking and driving. After the successful ad campaign four less people died over the holiday period.